Sell

Learn how to sell your products, make the most of your ad spend and get people to buy. Plus, find marketing strategies, advertising techniques and everything you need to know about encouraging customers to buy from you.

Sell
Should You Offer Free Shipping?

Should You Offer Free Shipping?

Shoppers want it and platforms want it, but free shipping isn’t actually free — it comes with a cost to the seller. Here are some things to think about for your own online store.

Insider Secrets From a Retail Designer

Insider Secrets From a Retail Designer

Interior designer Nickeisha Lewis has worked on dozens of shops, helping store owners to create displays and to merchandise their stock so it sells. Here she shares five insights that all makers should know.

How to Fall in Love with Content Creation
Members

How to Fall in Love with Content Creation

On June 14, a group of Workshop members got together to chat about the why and the how of content creation. The most important thing we learned: there’s a simple formula for finding the joy in marketing. Plus, a video replay to watch on your own time.

How to Blog (and Why)

How to Blog (and Why)

A blog is an extremely useful way to explain what your business is about, get customers on board with your products and draw in web traffic. This blogging guide will get you started.

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