7 Show Booths That Caught Our Eye at OOAK, Plus 5 Award-Winning Designs
Amidst aisles and aisles of sellers, how do you stand out from the crowd? These makers each created a craft market display that gets shoppers to stop and take a closer look.
Sell
Learn how to sell your products, make the most of your ad spend and get people to buy. Plus, find marketing strategies, advertising techniques and everything you need to know about encouraging customers to buy from you.
One Retailer Shares How She Gets Her Gorgeous Flatlays
A behind-the-scenes look at how to improve your DIY photo set-up from Tiu Tabak of Kinsfolk Shop in Guelph, Ont.
All You Need to Know About the One of a Kind Show
Have you got this massive craft market on your list of potential sales venues? Our guide – and expert tips – will help you decide if it’s the right fit for you.
7 Important Things to Include When Pricing Custom Work
Someone's asked you to make them a custom piece — great! But how much should you charge, and what goes on your quote? Here are some tips.
SEO: What Are Inbound Links and Why Do They Matter?
A link to your website is a vote of confidence in the eyes of search bots. Here’s how to build them into your SEO strategy.
Should You Offer Free Shipping?
Shoppers want it and platforms want it, but free shipping isn’t actually free — it comes with a cost to the seller. Here are some things to think about for your own online store.
53 Content Creation Ideas for Maker Businesses
Content marketing can be overwhelming, but we’re here to help. Use this cheat sheet of ideas to fuel your content calendar all year long.
How to Make Instagram Reels That Work
Two Canadian makers share their tips on workflow, style, approach and authenticity — and tricks on how to get your content in front of more eyeballs.
Insider Secrets From a Retail Designer
Interior designer Nickeisha Lewis has worked on dozens of shops, helping store owners to create displays and to merchandise their stock so it sells. Here she shares five insights that all makers should know.
“I’m a Content Strategist. Here’s What You Need to Know About Creating Content for Your Brand.”
Overwhelmed with how to create content that actually works for you? We asked expert Jasmine Williams for her tips on planning, strategizing and getting it out there.
Members
How to Fall in Love with Content Creation
On June 14, a group of Workshop members got together to chat about the why and the how of content creation. The most important thing we learned: there’s a simple formula for finding the joy in marketing. Plus, a video replay to watch on your own time.
Members
Event Recap: 3 Tricks to Build Better Retail Partnerships
For our May 30th event, we welcomed three retail experts. Here, we round up their top advice on selling wholesale and how to build strong relationships with retail stores. Plus, watch the replay of the event!
Members
Key Takeaways From Our E-Commerce Event
Missed our April 28th event with web design expert Arianne Foulks? We rounded up her best advice on how to get your site to sell more. Plus, watch the replay!
How to Blog (and Why)
A blog is an extremely useful way to explain what your business is about, get customers on board with your products and draw in web traffic. This blogging guide will get you started.
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