Creating a DIY kit is one way to expand your craft business beyond what you can make on your own—and to grow your audience, too. These 6 Canadian makers have designed cross-stitch kits that do just that.
Email: it’s old-school, but it works. Here’s what to think about when planning how to communicate with your customers via email newsletters.
Want more people to find – and buy – your products? Optimizing your website for search is an essential step. Here's how to do it.
From coast to coast, here is our ever-growing directory of all the makers, crafters and artisans that we know of across Canada.
One perk of being a Workshop member? You get to ask our experts your most burning business questions. The answers may get published in an upcoming Q&A column.
How you package your goods for shipping can have an immense effect on how your customers view your brand — and whether they’ll buy from you again. Here’s how to get the e-commerce unboxing experience right.
When do you start adding tax to your handmade products? How do you get a GST/HST number? What do you do with the money once you’ve collected it? We’ve got the answers for you.
Having multiple sources of income is a smart way to keep your cash flow steady and grow your business. Here are some ideas to get you started.
