Marketing is the process of promoting what you make, whether through social media, email lists, flyers or old-school word of mouth. Read about various marketing channels and how they can help you sell your handmade products, and which strategies might work best for your maker business. Websites, SEO, social media, direct mail, events — all of this and more, whether online or in person, can help people find and buy your products.
If you’re trying to sell or promote your products online, it’s important to have good-quality photos. Here, we speak with Toronto photographer Doaa Jamal on how to make yours better — or hire a pro to take the lead.
Curious about Pinterest, but not sure how (or if) to get started? Digital marketing expert Pamela Kruusi shares her key tips.
Email: it’s old-school, but it works. Here’s what to think about when planning how to communicate with your customers via email newsletters.
Want more people to find – and buy – your products? Optimizing your website for search is an essential step. Here's how to do it.
How you package your goods for shipping can have an immense effect on how your customers view your brand — and whether they’ll buy from you again. Here’s how to get the e-commerce unboxing experience right.
