Ask the Expert: What Are the Basics of Pricing?
How should you set prices for your handmade goods? Small business coach Patrysha Korchinski lays out the basics.
Expert Q&A
Ask the Expert: How Do I Create a Brand Identity?
What is a brand anyway, and what do you need to make yours better? Creative director and agency founder Janelle Desrosiers shares her secrets to success.
Ask the Expert: How Can I Get More Reach on Instagram?
Instagram can be a gold mine for handmade businesses — but it can also be a frustrating time suck. So how do you make it work for you? We asked marketing expert Kaeden Merasty for his tips.
Ask the Expert: What Is a Tax Writeoff and Why Does It Matter?
We all pay taxes, but you might not need to pay as much as you have been. Bookkeeper Jayne Dykstra fills us in on what counts as a business expense and how — and why — to keep track of all those receipts.
Ask the Expert: How Do I Take Better Photos of My Products?
If you’re trying to sell or promote your products online, it’s important to have good-quality photos. Here, we speak with Toronto photographer Doaa Jamal on how to make yours better — or hire a pro to take the lead.
Ask the Expert: Is Pinterest Worth It? And How Do I Get Started?
Curious about Pinterest, but not sure how (or if) to get started? Digital marketing expert Pamela Kruusi shares her key tips.
Ask the Expert: How Do You Prepare for Emergencies in Business?
If the COVID pandemic has taught us anything, it’s that the world — and our businesses — can turn upside down in an instant. In our first expert Q&A, maker and business coach Laura-Jean Bernhardson answers one member’s question of how to prepare your business for the worst-case scenario.
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One perk of being a Workshop member? You get to ask our experts your most burning business questions. The answers may get published in an upcoming Q&A column.
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