Anna Hunter Wants You to Fall for Canadian Wool
In her new book Sheep, Shepherd & Land, the yarn store owner turned farmer profiles people from coast to coast who are revitalizing the Canadian wool industry.
Kat Tancock
Kat (she/her) is the co-founder of Workshop, bringing her experience as a lifelong crafter, skilled editor and writer and long-term small business owner. Lately, she's all about upcycled textiles.
How the IACC Is Helping Indigenous Women Artists Succeed
Dawn Iehstoseranón:nha Setford founded the Indigenous Arts Collective of Canada to help Indigenous women reclaim their culture, connect with each other and turn their artistic skills into a source of income. Here’s how she did it.
Ask the Expert: How Do I Make My Business Anti-Racist?
Amrita Aggarwal of Bakau Consulting in Vancouver shares tips on how small businesses can build anti-racist practices into their everyday operations.
All You Need to Know About the One of a Kind Show
Have you got this massive craft market on your list of potential sales venues? Our guide – and expert tips – will help you decide if it’s the right fit for you.
SEO: What Are Inbound Links and Why Do They Matter?
A link to your website is a vote of confidence in the eyes of search bots. Here’s how to build them into your SEO strategy.
How to Make Instagram Reels That Work
Two Canadian makers share their tips on workflow, style, approach and authenticity — and tricks on how to get your content in front of more eyeballs.
What Most Business Owners Struggle With, According to a Business Strategist
You want to get more done in less time, right? Join the club. Here, Kim Cota of Beautiful Thinkers shares some of the steps she takes with clients to tackle their to-do lists and create small-business processes that work.
“I’m a Content Strategist. Here’s What You Need to Know About Creating Content for Your Brand.”
Overwhelmed with how to create content that actually works for you? We asked expert Jasmine Williams for her tips on planning, strategizing and getting it out there.
Anatomy of a Product: Songbird Yarn & Fibres
Making a product that stands out in the marketplace isn’t always easy — but it helps if the idea itself is a selling point. Here’s one yarn brand that had its customer base in mind from day one.
Anatomy of a Product: Uasau Soap
This Iqaluit-based skincare business has built a brand that features local ingredients and is grounded in Inuit culture, heritage and community. Here’s how they did it.
“How I Found Balance Between Art and Commerce”
Halifax-based quilter and pattern designer Andrea Tsang Jackson shares how she built 3rd Story Workshop into a thriving business with multiple revenue streams while staying creatively fulfilled.
How to Blog (and Why)
A blog is an extremely useful way to explain what your business is about, get customers on board with your products and draw in web traffic. This blogging guide will get you started.
Why I’m Joining the Etsy Sellers Strike
One Montreal-based longtime Etsy seller tells Workshop about how Etsy has changed for her, why she’s striking and what she and other strikers hope to achieve.
Anatomy of a Product: Murder Mystery Cross-Stitch Kits by Diana Watters Handmade
Toronto designer Diana Watters’s cross-stitch kits have sold like hotcakes since the pandemic hit. This year, she upped the ante with a set of kits designed to keep customers engaged, and coming back for more.
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