Content, Content, Content

Tell us if this sounds familiar:

"Hi, I'm a small business owner, and unfortunately that means I have to be a content creator. So here's the content."

If you're on Instagram, you've surely seen this meme floating around lately. It's funny — because it's true.

It's not a new thing for small businesses to have to do marketing. Ask your Grandma about buying listings in the Yellow Pages. What's new — and oh so overwhelming — is how quickly the rules change nowadays.

This month, we're focusing on ways to get your message out and find your customers. You can read a recap of our content marketing event on Tuesday, highlighting the one key thing to get your content strategy aligned, as they say, with your mission and personality. You can learn how Amy Jackson of Native Love Notes built her business by nurturing a community on Instagram — and how she's taking that community offline. And you can learn the basics of Pinterest marketing and find out if it might be useful to you.

Plus, keep an eye out on the home page and on our social channels — we've got interviews with some super smart business owners coming up, on topics like content strategy, Instagram Reels and really knowing your customer base.

Yours in making,