[Event] The Power of Purpose: How to Attract Customers by Building an Ethical Business

Do you want to build an ethical handmade business that makes more money and reaches new customers?

Join Workshop and guest speaker Deb Alcadinho, founder of Business 4 Social Good, for an inspiring presentation on the concept of a “higher purpose” and how defining it for your business can help you grow and evolve — and achieve your goals.

In this virtual webinar, Deb will dive deep into the “why” behind your creative business. She’ll discuss the role of “higher purpose” and in building an impactful, profitable and ethical business that creates meaningful connections with your customers. Get ready to be inspired and equipped with practical tools and strategies to take your business to the next level.

We’ll discuss:

• The “why” behind your business;
• The concept of “higher purpose” and what it means for you;
• Why social impact businesses have value for customers; and
• Steps to get you started on building an ethical, profitable, impactful business that customers want to support.

📆 When: Tuesday, September 26, 2023, at 3:30 pm Pacific / 6:30 pm Eastern

💡 What: An hour-long virtual webinar and Q&A

👩‍💻 Who: Business consultant and entrepreneur Deb Alcadinho

📈 Why: Learn a new strategy to grow and evolve your business

🌎 Where: Everywhere! Registered attendees will receive a Zoom link to join

🎟️ Tickets: $15; free for paid members

About the speaker

Deb Alcadinho is a serial entrepreneur who wants to make the world a better place. Of her eight business ventures spanning 40 years, three were in the handmade sector (food service and jewellery design and manufacturing). Today, as the CIO and founder of Business 4 Social Good, Deb works with entrepreneurs to help them make more money and find engaged customers and employees so they can use their business as a force for good.